The Menu
Remember that the Medium is the Message; Each text type in and of itself has an internal message to its very form.
(speak to that as you analyse it, and criticise if the content clashes with the means of delivery/medium)
What is the text type?
How is the piece presented overall?
How is it divided up? (if at all)
How do the visuals speak to/inform the text (and vice-versa)?
How do the visuals work?
Right to left?
Rule of thirds?
Hierarchy?
Eye-line?
implied movement?
hard or soft edges? (remember the video in the office)
Colour?
graphics?
and where are the visuals in proximity to the written text, to each other (if more than one)
What rhetorical devices are employed to focus the reader and why?
contrast/ juxtaposition
listing (rule of three)
repetition (anaphora, alliteration, consonance, assonance, rhyme)
hyperbole
understatement
use of 'facts'
jargon
naming
attempts to engender empathy
attempts to engender sympathy
appeal to desire
appeal to fear
appeal to authority (and what kind in each instance)
syllogisms
analogies
propaganda techniques
straw man
bandwagon
what about 'ism
transference
(speak to that as you analyse it, and criticise if the content clashes with the means of delivery/medium)
What is the text type?
How is the piece presented overall?
How is it divided up? (if at all)
How do the visuals speak to/inform the text (and vice-versa)?
How do the visuals work?
Right to left?
Rule of thirds?
Hierarchy?
Eye-line?
implied movement?
hard or soft edges? (remember the video in the office)
Colour?
graphics?
and where are the visuals in proximity to the written text, to each other (if more than one)
What rhetorical devices are employed to focus the reader and why?
contrast/ juxtaposition
listing (rule of three)
repetition (anaphora, alliteration, consonance, assonance, rhyme)
hyperbole
understatement
use of 'facts'
jargon
naming
attempts to engender empathy
attempts to engender sympathy
appeal to desire
appeal to fear
appeal to authority (and what kind in each instance)
syllogisms
analogies
propaganda techniques
straw man
bandwagon
what about 'ism
transference
glittering generalities
diction
syntax
What poetic devices are used?
stanzas
caesura
enjambment
What literary devices are used?
Imagery
figurative language
Who is/are the audience and why?
Imagery
figurative language
- metaphors
- personification
- similes
- onomatopoeia
Who is/are the audience and why?
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