Advertising Checklist
Remember that The Medium is the Message. What is the source of the ad? What text type is it? Where in the larger text? (ie what page of the newspaper, magazine, website)
AIDA - go through it in detail
Graphics, be sure to consider, what they are, their placement in the ad and then analyse them independently (colour, rule of thirds, shape, lighting etc.)
What is the big idea/theme of the campaign/ad?
What is the slogan?
What is the big idea/theme of the campaign/ad?
What is the slogan?
What emotion is inspired? How?
What power words are used?
What imagery is used?
What figurative language is used?
What rhetorical devices are used?
What power words are used?
What imagery is used?
What figurative language is used?
What rhetorical devices are used?
Based on the above, who are the target audience and why? Consider the demographics: age, education, wealth, interests
