Paragraphs

 Paragraphs????

OH YEAH!

Paragraphs 101

The paragraph

-Hook
- Introduction
-Thesis
-Example(s) (2 maximum)
-Explanation (50-70 % of the paragraph, including context)
-Conclusion/link to next paragraph

media reliability and bias

 https://www.adfontesmedia.com/interactive-media-bias-chart-2/

https://mediabiasfactcheck.com/

https://guides.csbsju.edu/c.php?g=621995&p=4332693

Textual analysis

 TEXT

What is it?  (what kind of text? how precise can you be?)

What does it do? (what's the big idea?)

How does it do what it does?   (what are the golden nuggets?)

• Visual Rhetoric
• Literary rhetoric: repetition, listing and other literary devices
• Diction and syntax
• tone and mood

Why does it do what it does?   persuade? inform? entertain?

Who is the audience?           How is this indicated?

Advertising checklist

Advertising Checklist

Remember that The Medium is the Message. What is the source of the ad? What text type is it? Where in the larger text? (ie what page of the newspaper, magazine, website)

AIDA - go through it in detail

Graphics, be sure to consider, what they are, their placement in the ad and then analyse them independently (colour, rule of thirds, shape, lighting etc.)

What is the big idea/theme of the campaign/ad?

What is the slogan?

What emotion is inspired? How?

What power words are used?

What imagery is used?

What figurative language is used?

What rhetorical devices are used?

Based on the above, who are the target audience and why? Consider the demographics: age, education, wealth, interests

Porsche

 

The Wire Opening

Brother Mouzone :  That's far enough. Drop your laundry and turn slowly.

Omar : So you gonna rob me now. I need to remind you who I am?

Brother Mouzone : Omar, isn't it?

Brother Mouzone : Pull it slowly, then toss it.

Omar : [slowly reaching for his own pistol]  Oh, I WILL move slow. But I ain't tossin' nothin'... Bow Tie. So whatever you gonna do, you might as well go ahead and make it quick. I knew you'd come back.

Brother Mouzone : I trust you didn't lose sleep over it.

Omar : Worryin' about you be like wonderin' if the sun gonna come up. Ain't about to wild out over it. What I wanna know is how you find me.

Brother Mouzone : Your boy. He didn't give you up easy.

Omar : Ain't no sugar water runnin' through them veins. You kill him?

Brother Mouzone : He's resting.

Brother Mouzone : I see you favor a .45.

Omar : Tonight I do. And I keeps one in the chamber, in case you ponderin'. Nice show piece you got there.

Brother Mouzone : Walther PPK, .380, double action.

Omar : Hear them Walthers like to jump some.

Brother Mouzone : As will you, with one in your elbow.

Omar : That gun ain't got enough firepower to make my joint useless. It definitely won't stop me from emptyin' out half my mag.

Brother Mouzone : You might not hit me.

Omar : [chuckling]  This range? And this caliber? Even if I miss, I can't miss.

Brother Mouzone : I admire a man with confidence.

Brother Mouzone : I don't see no sweat on your brow neither, bruh.

Brother Mouzone : I suppose we could stand here all night.

Omar : 'Spose we could. Or settle this once and forever.

Brother Mouzone : I want to ask you something... brother.

Omar : Omar listenin'.

Shot Types

 Shot Types

Basically there are three main shot sizes: Long, Medium, and Close. Long shots (also known as Wide shots) show the subject from a distance, emphasizing setting, while Close shots reveal details of the subject and highlight emotions of a character. Medium shots fall somewhere in between, emphasizing the subject while still showing some of the surrounding environment.

Very Long Shot (VLS) is used to show the entire character as well as their surroundings. It can be very difficult to make out certain characteristics from the subject.

Long Shot (LS) is used to show the entire character but not much else. In this shot the character will often fill the screen from head to toe.

Medium Long Shot (MLS) is used to show most of the character, typically from the head to the knee area.

Medium Shot (MS) is used to show roughly half the character so the head and torso.

Medium Close-Up (MCU) is used to show a small area of the character's body, typically the head and shoulders. This is typically used in Over The Shoulder shots and in interview situations.

Close-Up (CU) is used to show an even smaller area of the body, typically the head.

Big Close-Up (BCU) is used to show just the character's face meaning the chin and most of the hair is left out of the shot.

Extreme Close-Up (ECU) is typically used to show facial features, most commonly the character's eyes.


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